Navigating Challenges And Opportunities For New Entrepreneurs

The rise of TikTok Shop has been nothing short of phenomenal, with over 15 million entrepreneurs calling the platform their home as of 2025 (Source: TikTok). However, this growth has not come without its challenges. The platform's e-commerce integration has created a substantial learning curve for new entrepreneurs, who must navigate not only the technical aspects of setting up and maintaining a shop but also the promotional strategies required to cultivate a following.

According to a report by USA Today, Queen Debra, an African Herbswoman, has launched a "TikTok Shop Playbook" to help newcomers overcome these challenges (Source: www. usatoday. com → press-release → story → 15611 → african-herbswoman-expands-accessibility-of-tiktok-shop-for-new-entrepreneurs → ). One of the primary challenges facing new entrepreneurs on TikTok Shop is understanding the platform's ever-changing marketplace, which is largely driven by algorithmic trends and hype.

According to AMZScout, sellers on the platform tend to be very young, often falling into the 18-24 age range (Source: AMZScout). A report by the MIT Technology Review found that the rise of dropshipping and the resale of cheap, low-quality goods has led to a highly skeptical user ← →