57% Of Women Athletes Turn Entrepreneurs: PlayersTV Empowers Female Voices With Creative Control

Summary of Women Athlete Entrepreneurs at PlayersTV

PlayersTV has launched a series of original programs co-created by prominent women athletes. Monique Billings hosts Breathe Through It, combining mindfulness with interviews. Aerial Powers leads Aerial View, while Chaunté Lowe fronts The Lowe Point. These athletes maintain creative control over their content to display interests beyond basketball and track.
Monique Billings sits on a yoga mat. She balances her body in a stretch while holding a microphone for her show Breathe Through It. I noticed the concentration on her face as she manages both physical posture and guest inquiries. This is the new reality at PlayersTV. The network handed the camera to the athletes. Business ownership looks like this. PlayersTV invited these women to build the sets. They wrote the scripts. They chose the lighting. Monique Billings found that hosting a talk show during a yoga session creates a physical challenge. Her heart rate climbs. She breathes through the exertion. This broadcast reveals the person behind the Golden State Valkyries jersey. And then there is Aerial Powers. She plays for the Indiana Fever. Her show Aerial View focuses on her life away from the hardwood. She is a gamer. She is a fashion enthusiast. I think the audience sees a neighbor instead of just a box score. The stadium lights dim but the studio lights stay on. Chaunté Lowe reached four Olympic Games as a high jumper. Now she stands in front of a lens for The Lowe Point. She does not just follow a teleprompter. She directed the vision for the episodes. But the transition from the high jump bar to the producer chair requires a different kind of focus. The contract gives them the power. Ownership replaces the old model of being a mere guest on someone else's stage. These women are the executives. They decide which stories matter. I saw the footage and realized the sweat is real. It is a grind. But the result is a broadcast that looks exactly how the athlete intended. Basketball ends. The business remains. The athletes talk about finance. They talk about mental health. They talk about technology. But they do it on their own terms. PlayersTV provides the platform. The athletes provide the soul. Success is a screen where the player controls the narrative.
Related perspectives: See this at forbes.com