Power Blog

  • Effective Public Relations Media Strategies For Securing Earned Coverage

    The quest for earned media coverage has become increasingly challenging in the sponsored content era. As media outlets rely more heavily on paid placements, public relations (PR) teams must adapt to secure authentic editorial storytelling. According to Sanel Mezbur of Specter, one strategy is to create a reporter utility desk, offering ...
  • How AI Is Revolutionizing Customer Engagement And Data Analysis

    Karan Sharma, co-founder of Kinex Media Inc., a creative digital agency in Toronto, highlights the evolution of digital marketing from static banner ads to dynamic campaigns powered by artificial intelligence (AI) [1]. The integration of AI in digital marketing has revolutionized the way businesses approach customer engagement and data ...
  • 7 Shopify Scams To Watch For As A Seller And How To Stay Safe

    The rise of e-commerce has transformed the way we shop, offering unparalleled convenience and accessibility. However, this shift has also introduced new risks, particularly when it comes to online shopping platform safety. As consumers increasingly rely on digital marketplaces, they must be aware of the potential thr...
  • Conversations On Power And Survival In Entertainment

    What is the specific gravity of a room filled with accumulated resilience? The air in Cannes on Monday, inside the Hotel Majestic, must have been heavy with it, thick with the scent of saltwater and resolved will. Here, the titans of television gathered, their conversation a carefully orchestrated symphony against the clinking of cutle...
  • Talent Acquisition Strategies In Niche Industries

    The hiring landscape in specialized fields can be particularly challenging, especially when it comes to industries with limited talent pools. The precious metals industry is a prime example, with approximately 2,000 gold and silver brokers in the United States, compared to around 400,000 financial advisors (Forbes Business Council, 2025...
  • A Digital Trial By Question

    You have likely been there. In the midst of inquiry, pursuing a thread of information about the sinews of capital or the machinations of power, the path is suddenly blocked. The screen goes white, or a severe and sober black, and a question is put to you, a question of almost ontological gravity presented with the stark minimalism of a le...
  • The Quiet Strength Of Women In Entertainment

    One might imagine a "Power Lunch" as a display of unbreachable strength, of polished armor and unwavering certainty. But the real conversation unfolding in the sun-drenched elegance of Cannes' Hotel Majestic on Monday felt quieter, more fragile, and infinitely more human than that. The stated theme for the MIPCOM Women in Global Entertain...
  • WSU Tech Launches State-of-the-Art HACK Facility To Address Growing Demand For IT And ...

    Wichita State University's WSU Tech South has recently inaugurated the HACK (Hub for Advanced Computer Knowledge), a state-of-the-art facility designed to enhance the institution's digital marketing, IT, and technical certificate programs (Yahoo News, 2025). The HACK facility aims to address the growing demand for IT and cybersecurity s...
  • The Quiet Giant Of E-commerce: Shopify's Soaring Ambition

    There’s a person, somewhere, selling bespoke terrariums for hermit crabs online. Another is shipping hand-thrown ceramic mugs with glazes that look like swirling galaxies. They are small. They are knowable. Their ambition is to make a beautiful thing and send it to someone who will love it, to pay their rent, to feel the quiet satisfactio...
  • How Legacy E-commerce Systems Struggle To Keep Up With AI-Driven Customer Expectations

    But to the old platform, this new intelligence was a hostile presence. The integration, which should have been seamless, produced only friction. Latency spiked. Errors bloomed in the logs like digital weeds. The entire architecture, a rigid and monolithic giant from another era, seemed to sigh with exhaustion, unable to accommodate the ...
  • A City Breathing Again Through Its Art

    There is a particular disorientation that comes from stepping out of a darkened theater, a world of projected light and structured sound, and back into the humid embrace of a city at night. The story still clings to you, a phantom limb, while the tangible world of traffic and conversation reasserts its claim. For a moment, you are two peo...
  • The Unscripted Conversations Of 'Odd Woman Out'

    What does it mean to be looked at? Not just seen, but appraised, measured against a template you never asked for. There is the heat of the lights on a red carpet, the practised angle of the head, the smile that knows its purpose. A quick word with a Fallon, a shared laugh with a Nixon, a moment with a Bateman before he is swept away. T...