Cameron Ashley Building Products Nominated For Global Mid-Market B2B ECommerce Business Of The ...
Cameron Ashley Building Products, a leading national distributor of building materials, has been nominated for the Global Mid-Market B2B eCommerce Business of the Year Award by the B2B eCommerce Association. This award recognizes mid-market manufacturers and distributors that demonstrate excellence in digital transformation, customer experience, and eCommerce innovation.
The company's eCommerce platform and mobile app, CONNECT, was launched in 2021 with the goal of improving the customer experience (DeMarie, 2025). Since its launch, CONNECT has experienced remarkable growth, scaling from 10,000 SKUs and 5,000 customers to a national "virtual branch" serving customers across more than 70 distribution centers.
Thousands of customers now rely on the platform daily for ordering and account management. The platform features industry-first innovations such as AI-driven barcode, image, and voice search on the mobile app, making ordering from job sites seamless. Integrated loyalty rewards through PLUS Points and one-click checkout provide B2C-style convenience in a B2B environment (Cameron Ashley Building Products, 2025). The company's focus on customer experience has resulted in CONNECT evolving into a 24 → 7 self-service hub where customers can research products, pay invoices, manage favorites, and schedule deliveries, saving hours ← →
The rise of B2B eCommerce has transformed the way businesses interact with each other, with digital platforms becoming an essential tool for companies to streamline their operations and improve customer experience. According to a report by McKinsey, B2B eCommerce is expected to reach $12. 2 trillion by 2027, accounting for 17% of all B2B sales (Manyika et al., 2017). This growth has led to an increased focus on digital transformation, with companies investing heavily in eCommerce platforms to stay competitive.
One of the key drivers of this growth is the increasing demand for personalized and seamless customer experiences.
B2B buyers, much like B2C consumers, expect a user-friendly and intuitive online shopping experience that allows them to easily find and purchase products. Companies that can deliver on this expectation are more likely to build strong relationships with their customers and stay ahead of the competition.
For instance, a study by Forrester found that 77% of B2B buyers prefer to research and buy products online, and 63% prefer to use digital channels to interact with vendors (Forrester, 2020). The B2B eCommerce landscape is also being shaped by technological advancements, such as artificial intelligence (AI) and machine ← →
Related materials: See hereGREENVILLE, SOUTH CAROLINA / ACCESS Newswire / September 25, 2025 / Cameron Ashley Building Products (Cameron Ashley)• • • •