Here Is A Potential Building Resilience: The Importance Of Business Continuity And Crisis ...
Michele Dobnikar, president of GlobalMeet, has established a notable career in business technology spanning over three decades. As a leader in her field, Dobnikar emphasizes the importance of business continuity in times of crisis. According to a report by Forbes, companies that experience downtime during a crisis can incur significant losses, with costs measured in millions of dollars per hour, particularly in industries such as aviation → aerospace, energy, financial services, transportation, and utilities (Forbes Business Council, 2025). To mitigate such risks, Dobnikar recommends building a resilient communications strategy.
A crucial element of this strategy is selecting reliable platforms with proven uptime, enterprise-grade security, and built-in compliance and accessibility features that adhere to industry standards and regulatory requirements. For instance, organizations should opt for platforms with backups and redundant systems to ensure continuity.
The chosen technology should be able to scale easily to accommodate a sudden surge in attendance, such as a webcast or teleconferencing call that rapidly grows from 10 to 10,000 attendees (Dobnikar, 2025). Dobnikar also stresses the importance of data protection and security. Companies should look for tools with built-in encryption, multifactor authentication, and customizable access controls to create ← →
Effective crisis management is crucial for organizations to navigate unexpected disruptions and minimize their impact. A well-planned crisis management strategy enables companies to respond promptly and efficiently, reducing the risk of reputational damage and financial losses. According to a study by the International Journal of Business Continuity and Risk Management, a crisis can strike at any moment, and organizations must be prepared to respond quickly and effectively to mitigate its effects (IJ BCRM, 2019). This requires a comprehensive crisis management plan that outlines procedures, protocols, and communication strategies.
A key component of crisis management is business continuity planning, which involves identifying potential risks and developing strategies to mitigate them.
This includes developing contingency plans, conducting regular risk assessments, and providing training to employees on crisis response procedures. By having a robust business continuity plan in place, organizations can minimize downtime, ensure continuity of operations, and maintain stakeholder trust.
Research by the Business Continuity Institute highlights the importance of business continuity planning in ensuring organizational resilience and sustainability (BCI, 2020). In today's fast-paced and interconnected world, crisis management and business continuity planning are no longer optional; they are essential for organizational survival.
As noted by Forbes, companies that prioritize crisis management and business continuity planning are better equipped to navigate unexpected disruptions and emerge stronger and more resilient (For ← →
Looking to read more like this: Check hereMichele Dobnikar, president of GlobalMeet , is a trailblazer who has built a reputable career in business technology over the last 30 years.○○○ ○ ○○○