This shift is attributed to female athletes launching leagues and platforms that center their voices, thereby changing the economic power dynamic in sports. Historically, women's participation in sports was limited, with only 22 women competing in five events at the 1900 Paris Olympics (Forbes, 2025). The introduction of Title IX in 197...
The article highlights the importance of full customer path analysis and incrementality testing in achieving this goal. Traditionally, marketing metrics such as clicks and impressions have been used to measure the success of advertising campaigns. However, these metrics are merely a means to an end for C-suite leaders, who require prova...
There's a pervasive myth that to build a home for your dream on the internet, you must first undertake a soul-crushing pilgrimage. A journey through the bewildering deserts of code, a climb up the treacherous mountains of user-experience design, a battle with the multi-headed hydra of plugins and hosting. We’ve been told that to create so...
For more than fifteen years, a stubborn number has hovered around the world of venture capital, refusing to budge. Two percent. That’s the share of investment dollars that finds its way to startups founded solely by women. A number so small and so persistent it feels less like a statistic and more like a permanent fixture, something se...
The influence of women in American sports has reached unprecedented levels, with revenue from women's sports growing at more than four times the rate of men's sports, according to a report by McKinsey (McKinsey, 2024). The 2024 revenue for all of women's sports surpassed $1 billion for the first time and is projected to hit $2. 5 billion b...
However, with this rapid progress comes a sobering reality: the very systems designed to enhance our ---s can fail in unpredictable and harmful ways. For instance, rogue algorithms can make unethical decisions, and deepfake scams can erode trust (Huang, 2023). The risks of unchecked AI are no longer hypothetical; they are here and growi...
The marketing agency landscape is undergoing a significant transformation, driven by a combination of factors that are reshaping the industry. According to a report by Forrester, by 2026, marketing agencies will have evolved from being singularly focused client partners to acting as agents on behalf of clients, operating across multiple...
It is a commonly held, if rather uncharitable, belief that the post-Thanksgiving shopping spree is an exercise in brute force. A ravenous horde descending upon retailers for the cheapest television, the most deeply discounted air fryer. This simplistic portrait, however, fails to capture the intricate tapestry of modern consumerism.
Th...
Theresa Neil, product design leader for women's health and founder of Femovate , a global femtech incubator.
When femtech startup Oula partnered with Mount Sinai to develop a hybrid maternity care model, the results were remarkable: a 25% reduction in caesarean rates and preterm births . After 1,000 deliveries, Mount Sinai expanded the p...
The quest for earned media coverage has become increasingly challenging in the sponsored content era. As media outlets rely more heavily on paid placements, public relations (PR) teams must adapt to secure authentic editorial storytelling. According to Sanel Mezbur of Specter, one strategy is to create a reporter utility desk, offering ...
Karan Sharma, co-founder of Kinex Media Inc., a creative digital agency in Toronto, highlights the evolution of digital marketing from static banner ads to dynamic campaigns powered by artificial intelligence (AI) [1]. The integration of AI in digital marketing has revolutionized the way businesses approach customer engagement and data ...
The rise of e-commerce has transformed the way we shop, offering unparalleled convenience and accessibility. However, this shift has also introduced new risks, particularly when it comes to online shopping platform safety. As consumers increasingly rely on digital marketplaces, they must be aware of the potential thr...
This shift is attributed to female athletes launching leagues and platforms that center their voices, thereby changing the economic power dynamic in sports. Historically, women's participation in sports was limited, with only 22 women competing in five events at the 1900 Paris Olympics (Forbes, 2025). The introduction of Title IX in 197...
The article highlights the importance of full customer path analysis and incrementality testing in achieving this goal. Traditionally, marketing metrics such as clicks and impressions have been used to measure the success of advertising campaigns. However, these metrics are merely a means to an end for C-suite leaders, who require prova...
For more than fifteen years, a stubborn number has hovered around the world of venture capital, refusing to budge. Two percent. That’s the share of investment dollars that finds its way to startups founded solely by women. A number so small and so persistent it feels less like a statistic and more like a permanent fixture, something se...
The influence of women in American sports has reached unprecedented levels, with revenue from women's sports growing at more than four times the rate of men's sports, according to a report by McKinsey (McKinsey, 2024). The 2024 revenue for all of women's sports surpassed $1 billion for the first time and is projected to hit $2. 5 billion b...
However, with this rapid progress comes a sobering reality: the very systems designed to enhance our ---s can fail in unpredictable and harmful ways. For instance, rogue algorithms can make unethical decisions, and deepfake scams can erode trust (Huang, 2023). The risks of unchecked AI are no longer hypothetical; they are here and growi...
The marketing agency landscape is undergoing a significant transformation, driven by a combination of factors that are reshaping the industry. According to a report by Forrester, by 2026, marketing agencies will have evolved from being singularly focused client partners to acting as agents on behalf of clients, operating across multiple...
It is a commonly held, if rather uncharitable, belief that the post-Thanksgiving shopping spree is an exercise in brute force. A ravenous horde descending upon retailers for the cheapest television, the most deeply discounted air fryer. This simplistic portrait, however, fails to capture the intricate tapestry of modern consumerism. Th...
Theresa Neil, product design leader for women's health and founder of Femovate , a global femtech incubator. When femtech startup Oula partnered with Mount Sinai to develop a hybrid maternity care model, the results were remarkable: a 25% reduction in caesarean rates and preterm births . After 1,000 deliveries, Mount Sinai expanded the p...
Karan Sharma, co-founder of Kinex Media Inc., a creative digital agency in Toronto, highlights the evolution of digital marketing from static banner ads to dynamic campaigns powered by artificial intelligence (AI) [1]. The integration of AI in digital marketing has revolutionized the way businesses approach customer engagement and data ...
The rise of e-commerce has transformed the way we shop, offering unparalleled convenience and accessibility. However, this shift has also introduced new risks, particularly when it comes to online shopping platform safety. As consumers increasingly rely on digital marketplaces, they must be aware of the potential thr...
