The Rise Of Multi-Hyphenate Entrepreneurship In The Creator Economy
The concept of multi-hyphenate entrepreneurship is gaining traction, particularly among younger generations. According to a report by Forbes, this new breed of founders is thriving by building layered careers across industries, platforms, and creative pursuits (Hernholm, 2025). They are not just CEOs, but founder-influencer-investors, designer-educator-strategists, or activist-storyteller-builders. Their approach is strategic, and they are redefining what success looks like in the creator economy.
The rise of multi-hyphenate entrepreneurship can be attributed to the rapidly evolving creator economy, where entrepreneurs and creators are diversifying to keep pace with shifting consumer expectations, technological advancements, and emerging revenue opportunities (Hernholm, 2025). Data from Square, ThriveMetrics, and other 2025 business reports illustrate the scale and economic impact of this model.
Reports indicate a surge in multi-hyphenate activity between 2024 and 2025, particularly in the food service, retail, and creative industries, where hybrid models and “stacked” revenue streams are becoming the norm. Gen Z founders are at the forefront of this trend, with a fluid understanding of identity and creativity as currency (Hernholm, 2025).
For decades, the entrepreneurial path followed a familiar arc: start one business, focus relentlessly, scale, maybe exit. But that is shifting.Alternative viewpoints and findings: Check here