Power Blog

  • Effective Public Relations Media Strategies For Securing Earned Coverage

    The quest for earned media coverage has become increasingly challenging in the sponsored content era. As media outlets rely more heavily on paid placements, public relations (PR) teams must adapt to secure authentic editorial storytelling. According to Sanel Mezbur of Specter, one strategy is to create a reporter utility desk, offering ...
  • Data, And Technology On Teaching, Learning

    According to a report by Forbes, Hametner notes that forward-thinking schools and universities are capitalizing on the wealth of data generated by student performance and behavior, unlocking fresh insights and opportunities when these data streams are aligned with financial objectives (Forbes Business Council, 2025). The use of AI in educa...
  • How AI Is Revolutionizing Customer Engagement And Data Analysis

    Karan Sharma, co-founder of Kinex Media Inc., a creative digital agency in Toronto, highlights the evolution of digital marketing from static banner ads to dynamic campaigns powered by artificial intelligence (AI) [1]. The integration of AI in digital marketing has revolutionized the way businesses approach customer engagement and data ...
  • Evaluating Business Opportunities And Capitalizing On Emerging Trends

    This involves conducting market research, surveys, or small pilot tests to gauge interest and identify potential customers. For instance, a study by the Small Business Administration found that 64% of businesses with a written plan achieved their goals, compared to 43% without a plan (Small Business Administration, 2022). When evaluating...
  • 7 Shopify Scams To Watch For As A Seller And How To Stay Safe

    The rise of e-commerce has transformed the way we shop, offering unparalleled convenience and accessibility. However, this shift has also introduced new risks, particularly when it comes to online shopping platform safety. As consumers increasingly rely on digital marketplaces, they must be aware of the potential thr...
  • Accelerating Enterprise Value: The Role Of Incentive Schemes In Business Exit Strategy Planning

    Dr. Craig West, founder of Capitaliz, has spent over 20 years working with business owners on succession and exit strategies. He emphasizes the importance of a well-designed incentive scheme in accelerating enterprise value on the path to a successful exit. According to West, a key aspect of this scheme is connecting employees' daily work,...
  • Conversations On Power And Survival In Entertainment

    What is the specific gravity of a room filled with accumulated resilience? The air in Cannes on Monday, inside the Hotel Majestic, must have been heavy with it, thick with the scent of saltwater and resolved will. Here, the titans of television gathered, their conversation a carefully orchestrated symphony against the clinking of cutle...
  • Rewriting The Rules Of Time: How Richard Mille Put Women At The Forefront Of Haute Horlogerie

    The faint click of a clasp, a cool weight on the wrist against the rising heat of skin. A machine of impossible intricacy, meant not just to measure time but to exist within it, enduring the very forces it records. This was once a world imagined for men, a sort of mechanical consolation prize for all the jewels they were not meant to wear...
  • Talent Acquisition Strategies In Niche Industries

    The hiring landscape in specialized fields can be particularly challenging, especially when it comes to industries with limited talent pools. The precious metals industry is a prime example, with approximately 2,000 gold and silver brokers in the United States, compared to around 400,000 financial advisors (Forbes Business Council, 2025...
  • A Digital Trial By Question

    You have likely been there. In the midst of inquiry, pursuing a thread of information about the sinews of capital or the machinations of power, the path is suddenly blocked. The screen goes white, or a severe and sober black, and a question is put to you, a question of almost ontological gravity presented with the stark minimalism of a le...
  • The Quiet Strength Of Women In Entertainment

    One might imagine a "Power Lunch" as a display of unbreachable strength, of polished armor and unwavering certainty. But the real conversation unfolding in the sun-drenched elegance of Cannes' Hotel Majestic on Monday felt quieter, more fragile, and infinitely more human than that. The stated theme for the MIPCOM Women in Global Entertain...
  • The Architecture Of Equality: How Women's Sports Are Finally Getting Their Due

    A soccer cleat is a profoundly male object. Not male in some chest-thumping, performative way, but in its very architecture, in the unthinking assumptions of its lasts and lacing patterns, a legacy of design inertia that for decades treated the female foot as little more than a scaled-down, narrower version of the male standard. This i...